Last week the New York Times ran an article about ConAgra marketing itself as a local producer, which a spokesperson said would appeal to customers concerned about food safety.
Two days later, they ran an article about how ConAgra failed to identify why its potpies made 15,000 people ill. Their solution? To shift the onus to the customer instead.
Industrial chickens. By Flickr user Farm Sanctuary under Creative Commons licence
The New York Times has an article in its food section today about huge corporations like Frito-Lay and ConAgra marketing themselves as “local” producers. Obviously, such corporate behemoths are anathema to many people who’ve embraced the local food movement.
ConAgra’s spokeswoman cites food safety, quality, and cost as reasons the appeal of local produce is growing. The thing is, I can’t see how someone who is concerned about any of those things (with the exception of cost) would have their worries assuaged by the fact that the industrial farm happens to be relatively nearby.